What the Critics Say

Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

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How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

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The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

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Katie Paine, The Measurement Standard, USA:
Echo offers a full suite of communications research services from media content analysis to communications audits. Echo provides some of the best in-depth analysis and conclusions we've seen... has some very loyal clients. Echo reads in more than 25 languages and has one of the best reputations internationally.

PR Week/UK:
Echo is a pioneer in research-based PR…(sets) a record for devising reputation management solutions… is well respected across the world…the largest player in Research & Evaluation.

New Straits Times, Malaysia:
Concise, sharp and frank, Echo…can strip the spin out of PR campaigns to its barest essential and help corporates see where they have gone wrong, what needs to be done and universal values/standards that need to be adopted to forge ahead.