Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Corporate Social Responsibility and The Financial Community - Friends or Foes?

Here, Echo reveals the trends and ways forward for greater CSR adoption and validation, and posts its influential CSR 'saints and sinners' listing.

  1. Collective learnings based on interviews with 240 opinion formers from the UK, US, Australia, China, France, Germany, Japan and South Africa
  2. +40 financial community executives were asked 44 questions relating to their investment decisions
  3. +5,432 evaluated press mentions cover

20% of all report fees will be donated to Charity
Price $150 each or $300 all 3 CSR reports
orders@echoResearch.com

 
 
Copyright 2006 Echo Research
 
 

CSR3


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