Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Giving Back 2: Best Practice

Continued trend analysis and indicators, focusing on changes in CSR and best practice from around the world:

  1. Markets: China, France, Germany, South Africa, the UK and the USA
  2. Learn more about best practice from companies travelling the CSR road
  3. With a strongly practical bent, CSR2 also looks at:
  4. The impact of 9-11
  5. Implementing CSR
  6. How to communicate CSR
  7. How to measure CSR

20% of all report fees will be donated to Charity
Price $150 each or $300 for all 3 CSR reports

Request copy

 
 
Copyright 2006 Echo Research
 
 

CSR2


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