Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Giving Back 1: Corporate Social Responsibility in Global Markets

The first benchmark, multi-cultural global study on corporate citizenship and corporate social responsibility (CSR) by Echo Research at the start of the millennium:

  1. Covering six developed and emerging economies (Australia, France, Germany, Japan, the UK and the USA)
  2. Learn which companies are most prominent and why
  3. Crystal ball early indicators for the future which still are emerging
  4. Based 2,000 media profiles and in-depth interviews with leading decision-makers in each country
  5. As previewed to 600 business executives at the TopCom Conference in Paris, and fully explored at Echo's CSR forum opened by keynote speaker, Greenpeace CEO, Stephen Tindale, June 2001, London.

20% of all report fees will be donated to Charity
Price $150 each or $300 all 3 CSR reports

Request copy



 
 
Copyright 2006 Echo Research
 
 

CSR1


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