Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

Ever more media savvy, CEOs have in recent years become the embodiment of the corporations they lead. Echo has conducted research into the impact of CEO communication in the media. This sample analysis is based on media coverage, benchmarking companies spanning the Energy, IT, Telecoms, Consumer and Professional Services markets.

Click here for a free downloadable PDF ....

 
 
Copyright 2006 Echo Research
 
 

CEO (The Impact of Chief Executives on Reputation)


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