Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

2007 FRENCH PRESIDENTIAL ELECTION DASHBOARD

For the first time ever, the blogosphere will be a key influencer in the upcoming French Presidential Election.As the world turns its eyes on France, every Monday from March 26th 2007, Echo Research invites you to share the results of its weekly Dashboard on the election campaign as seen through the eyes of bloggers in France as well as the United States and United Kingdom.
About 75,000 blogs are created everyday and 50,000 are updated every hour! Blogs are part of everyday life the world over. Be it a passing fashion or a real tool of communication, the blogosphere is now also part of the French Presidential election campaign landscape, and, more than ever before, has become an influential & widely used tool for both political parties and individuals.
Building on its previous experience in political communication research undertaken in 1997, 2001 and 2002, Echo Research, a company which specializes in reputation and image analysis, is about to launch a unique study. From March 26th up to May 9th, Echo will send you its weekly dashboard on the French
Presidential Election 2007, communicating and highlighting the main trends of the campaign as perceived by bloggers in UK, USA and France.

Week One Scorecard

 
Copyright 2006 Echo Research
 
 

French Presidential Election 2007